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Online TV Service SeeSaw Goes Live to Public
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IPTV Feature Article

February 19, 2010

Online TV Service SeeSaw Goes Live to Public

By Carolyn J Dawson, TMCnet Contributor


SeeSaw, the new online TV service, is making high quality content featuring more than 3,000 hours of content available to Web viewers for free. This release brings to an end a successful closed beta phase.

 
The company brings the simplicity of the TV to the Internet through this initiative.
 
SeeSaw is the online TV Service from Arqiva (News - Alert). Arqiva acquired the technology and brand name from Kangaroo. The company, which is a pioneer in providing digital networks, extensive knowledge and experience in delivering high quality content through terrestrial and satellite broadcasting in the U.K. SeeSaw offers a variety of content supplied by UK and international broadcasters, independent production houses and sporting bodies. Further programming will continue to be added on to the service in the coming months.
 
This service, which has been in beta testing since Jan. 26, has opened up to TV lovers, revealing a variety of content from a range of content providers which includes catch up and archive from Channel 4, and Five, and BBC Worldwide programming.
 
SeeSaw is available to all Web users across the U.K., which offers high quality viewing experience and a functionality which is easy to use. TV fans can discover a wide range of all time popular shows in one place, ranging from “Doctor Who,” “Doc Martin,” “Neighbours,” “The Apprentice,” “Shameless” and more.
 
Visitors to the site are welcomed by a carousel which offers a variety of programming selected by the SeeSaw editorial team. Catch-up from 4on Demand and Demand Five is available from the home page and a “What’s New” section features the best new content on SeeSaw. An editorially chosen program theme is also presented on the home page. Viewers can also choose to search by genre with drama, comedy, factual, lifestyle, and entertainment and sport categories available.
 
Web users can enjoy a television experience, without display advertising and few ads within the programmes. In addition, SeeSaw also reveals an innovation, where viewers can select the “dim effect” to add atmosphere and allow full focus on their chosen TV program. Another feature available is “parental lock” which allows parents to restrict access to programs with an age rating.
 
Pierre-Jean Sebert, CEO SeeSaw had commented that they have been working to develop a user friendly interface and to select a diverse range of high quality programming and that they have taken the suggestions of the their beta testers and in the coming months will be implementing many of their suggestions and adding a raft of high quality British and international content.
 
SeeSaw aims to offer a further 2,000 hours of programming on the service for the pay launch, which will take place in the second quarter.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Amy Tierney

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