Mobile TeleSystems OJSC, a telecommunications provider in Russia and the CIS, and The Walt Disney Company have signed a deal to deliver Disney's movies and television shows via the Internet in Russia.
As part of the pact MTS (News - Alert) will deliver Disney's content to the Russian market through it proprietary content portal Omlet.ru, allowing Russian consumers to access legal content from one of the Hollywood's major studios.
MTS officials said that as of today, Omlet.ru users can access around 100 Disney's movies, including such hits as "Surrogates," "National Treasure" and " The Proposal."
Company officials pointed out that under the terms of the agreement, the Disney catalogue on Omlet.ru will be regularly updated, and new DVD releases will be simultaneously available for download or streaming on the MTS content portal.
During 2010, MTS expects to deliver some of the most anticipated Disney releases to Omlet.ru, including " Alice in Wonderland" , " Toy Story 3" and " Prince of Persia: The Sands of Time" .
Company officials said that Omlet.ru users can either download or steam new releases from Disney at a price.
" The development of innovative technologies and the growing popularity of the Internet contribute to the increasing demand and consumption of digital content. To that end, MTS is focused both on the development of the necessary mobile and fixed infrastructure and on the delivery of the wide selection of top-rate content to the market," noted Mikhail Gerchuk, vice president and chief commercial officer of MTS, in a statement.
Gerchuk said that Omlet.ru portal is the primary destination in Russia allowing all Internet users to enjoy legal content from the leading studios.
"Russian Internet users will now have the most comfortable access to movies," noted Marina Zhigalov-Ozkan, head of the Russian office of Disney.
Ozkan said that the company is interested in the development of digital distribution of legal Disney content in Russia.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Marisa Torrieri