Dilithium recently announced that one of its products, the Video Value Added Services (ViVAS), delivers Live TV and Video on Demand (VoD) to mobiles operating on the Third Generation of Mobile Networking (3G) for Mobily of Saudi Arabia. The single point of service content delivery, or Mobily’s portal, is reached by pressing the digits 1488 on the mobile keypad.

Menus appear on the mobile’s display and are intuitive for the subscriber to navigate the media on offer – primarily 21 TV Channels, 14 diverse categories of VoD, and Music ranging from Arabian to Pop.

ViVAS, a Service Delivery Platform (SDP), provides enhanced video to enrich the viewers’ visual pleasure via its three core video patented and patent pending technologies - unicoding, refresh and transrating. Unicoding – made possible by an algorithmic level work around - is the reception, conversion and transmission of digital data streams from any format, for examples H.263, MPEG4-part2, AVC/H.264, to any format with instant response.

It requires a small footprint, is lightweight, less equipment and, therefore, cost less. Refresh reduces video distortion during streaming endlessly, generates and transmits immediate key frame request and self adapts to the type of video – fast, slow, natural – to suitably adjust the frame refresh rate. Transrating, or bit rate differences from reception of video to delivery, are again controlled by improved algorithms and are seen as an important subset of Unicoding.

The ViVAS package consists of a content server where the entertainment packages are stored and distributed to subscribers via a Dilithium Gateway, a Session Initiation Protocol (News - Alert) (SIP) server where the complex multimedia audio and video signals are received and transmitted via unicoding, and a customized and exclusive service package tailor made for each individual client. This environment works seamlessly to provide continuous subscriber satisfaction.

Dilithium was founded in Sydney, Australia and is now a global company with 1 billion subscribers with multimedia solutions in 2G, 3G and WiFi (News - Alert) networks.

Etisalat is a UAE based telecommunications company and its successful investment foray in Saudi Arabia is known as Etihad Etisalat (News - Alert), now operating as Mobily, which provides a wide range of services - WAP, GPRS, 3G, MMS, Push to Talk, BlackBerry (News - Alert), ATM (Asynchronous Transfer Mode), Frame Relay, VSAT, ISDN - to suit any subscribers needs.

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Vivek Naik is a contributing editor for TMCnet. To read more of Vivek's articles, please visit his columnist page.

Edited by Michelle Robart

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