At the 2010 NAB Show in Las Vegas, FLO TV Incorporated, a wholly owned subsidiary of Qualcomm (News - Alert) Incorporated which offers full-length simulcast and time-shifted programming from the world's best entertainment brands, unveiled its plan to enhance its mobile TV service with new applications that integrate video with Web-based content and social media tools.
The expanded capabilities are in response to the ways in which consumers today are simultaneously viewing and interacting with content.
'With consumers' mobile entertainment habits evolving rapidly, FLO TV will be integrating its current live linear video with relevant, on-demand content and interactive features that complement the programming viewers are watching in real-time,' said Bill Stone, president of FLO TV.
'Our innovative, nationwide multicast network is at the heart of this solution and will allow us to distribute live mobile TV and rich mobile media services to a range of new devices - from smartbooks to e-readers and tablets,' said Stone.
Also, FLO TV has announced an expanded suite of mobile TV services, including interactive capabilities, pay-per-day and event passes, and time-shifted viewing options.
The new features will be made available on the FLO TV service across a range of mobile devices in the second half of 2010.
New service applications will include Interactive features that will enable users to interact with programming and advertising; Pay-per-day passes designed to offer pay-as-you-go flexibility, providing consumers the ability to watch the FLO TV service without committing to a recurring monthly subscription; Time-shifted viewing, or 'catch-up TV,' that will allow popular shows to be stored on FLO-enabled mobile devices.
FLO TV believes that its nationwide network can alleviate cellular network congestion to meet the growing consumer demand for mobile media access across a wide range of devices.
The FLO TV service is currently available on multiple platforms, including mobile handsets and the recently launched FLO TV Personal Television, the first-ever portable digital television with a dedicated network. In collaboration with Audiovox, FLO TV also offers FLO TV Auto Entertainment, an in-vehicle entertainment system that delivers high-quality mobile TV.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Alice Straight