Rubberduck Media Lab (News - Alert) a provider of streaming mobile TV services announced its support for different kinds of new touch phones by releasing an in-house developed Java application.
The company already supports smartphones such as iPhone (News - Alert) and Android-based devices via downloadable apps and offers advanced services through its HTTP-streaming architecture.
The new Java app is capable of supporting touch phones manufactured by companies such as Samsung (News - Alert), LG, Nokia and SonyEricsson. Rubberduck sources added that the app is fully compatible with its content management system and streaming infrastructure.
In a release Erling Paulsen said, "Our new Java app extends support for our mobile-TV services to a wide range of touch phones, which are wide spread in the market. This will extend our reach and make it more attractive to watch TV on your mobile also for those who don't have the most expensive high-end phones."
Rubberduck Media Lab specializes in the provision of mobile-TV services. The company gained more streaming numbers owing to the launch of its new iPhone client. The Java client runs on Symbian (News - Alert) devices from Nokia and Sony Ericsson. Rubberduck also plans to launch a dedicated app in 2011.
The combination of touch interface and large screen have been instrumental in increasing the adoption of mobile-TV. The increase in release of new competing platforms have led Rubberduck to provide a base level of touch support via Java. This will ensure the delivery of a premium experience to more customers, said company sources.
Norway-based Rubberduck is a mobile TV and Video Company in Scandinavia. It provides services to Network Operators and Broadcast Companies on a global scale. It serves companies like T-Mobile, Telefónica O2, Telenor (News - Alert), MTV, Hi3G, BBC, Elisa and Entel.
Rubberduck Media Lab makes TV and video work on all handsets. The Managed Services portfolio of Rubberduck includes content sourcing and complete technical management of the mobile TV Service and delivery channels.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila's articles, please visit her columnist page.Edited by Alice Straight