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Consumer Interest for Video and Web-Enabled TV Devices on the Rise: Report
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Video Hardware Feature Article

March 08, 2010

Consumer Interest for Video and Web-Enabled TV Devices on the Rise: Report

By Calvin Azuri, TMCnet Contributor


In-Stat (News - Alert) has revealed that consumer interest for viewing Over-the-Top video content on the home TV is on the rise. In fact, almost 37 percent of broadband households in North America are extremely interested in viewing Over-the-Top video content on home TV. The growth in demand is being attributed to streamed or downloadable TV and movie content offered by companies such as Amazon, Hulu, Netflix and Apple (News - Alert)


In-Stat has predicted that almost 40 percent of all digital TV shipments will be web-enabled devices by 2013. Similarly, a growing set of web-enabled TV devices is now proliferating across device categories that include digital TVs, Blu-ray Players, Digital Media Adapters, or “DMAs,” network attached storage and set top boxes. According to Norm Bogen, In-Stat analyst, there will be more than one-half billion web-enabled CE devices in operation around the world across all categories by 2013. Shipments of such web-enabled devices will see a compound annual grow rate, or “CAGR,” of nearly 64 percent between 2008 and 2013. 

The In-Stat research has found that in 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio is expected to become 2:1. Moreover, In-Stat’s consumer survey indicates that more than half of US consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30 percent use Ethernet. 

The research report by In-Stat is named “Global Web-Enabled Consumer Electronics Devices Set to Explode”. It covers the worldwide market for web-enabled consumer electronics devices. The research report includes examination of the growth of Internet access functionality to a variety of consumer electronics, or “CE,” device types, including TVs, set-top boxes, Blu-ray players, digital media adapters, game consoles, digital picture frames and more. In-Stat research on consumer interest in OTT digital entertainment services and forecasts for multiple types of web-enabled stationary CE device shipments through 2013 is also present in the report. The report is priced at $3,495.

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies rely on In-Stat’s in-depth market intelligence to support critical business, product and technology decisions.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Kelly McGuire

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