Bouygues Telecom Picks Bluestreak's MachBlue Platform for Bbox IPTV

Bluestreak Technology (News - Alert) Inc., a provider of open Flash platform for wireless and wired devices, announced that French network operator Bouygues Telecom has selected its MachBlue platform to power an interface for Bouygues Telecom's Bbox IPTV (News - Alert).

The new IPTV interface was launched in early June and it provides consumers with a visually rich and intuitive portal and entertainment programming guide. This was produced by using Flash technology said company sources.

Also it was revealed that future releases of Bbox interface will include a Media Center as well as a Widget Framework for accessing news, sports, weather, traffic, entertainment gossip, stocks, and horoscopes using the TV.

In a release Yann Loussouarn, Services Marketing Director, Bouygues Telecom said, "The newest release of our Bbox IPTV interface makes it easier than ever before for our customers to access rich content and personalize their IPTV viewing experience."

"Bluestreak Technology's proven platform and extensive experience delivering Flash-based solutions to top tier network operators worldwide directly contributed to the success of this recent launch. Together we are delivering the future of IPTV interfaces to the market today," Loussouarn added.

Bouygues Telecom proposes to deploy Bbox TV interface in three stages. The Home Portal and EPG are available now. The new Bbox TV home portal offers an intuitive and fluid portal which features customizable options for consumers. It comes with an interactive entertainment programming guide or EPG which allows consumers to search for programs by scrolling through a mosaic of tiles that display each channel's programming.

Later in summer the company will deploy the widget framework. This will offer consumers the ability to access seven widgets that deliver popular Internet content to consumers directly on their television. Company sources added that this content will include information like news headlines, sports scores, weather forecasts, traffic reports, entertainment gossip, stocks, and horoscopes. Some more widgets are expected to be added later.

In fall the third stage will be deployed. The new Media Center function will allow consumers to view their favorite photos, videos and music using their Bbox TV. This will also allow consumers to insert a USB or external hard drive to upload their multimedia content. 

Dominique Jodoin, Bluestreak Technology CEO and president said, "With the launch of this new, Flash-powered IPTV interface, Bouygues Telecom is setting them apart in the IPTV market." 

He pointed out that the slick user experience and rich widget content along with Bouygues' direct marketing will enhance user experience and optimize the quality of service.