Veracode Releases Infographic on 'How Companies Track You on the Web'
Nov 09, 2012 (Close-Up Media via COMTEX) --
Veracode, Inc., a provider of cloud-based application security testing, released a new infographic, "How Companies Track You on the Web: The Tracks You Leave on the Internet," that suggests elected officials and users should pay more attention to how companies are tracking our actions on the Web.
According to a release, with the online advertising market predicted to grow to $50B in 2014 and the proliferation of new tracking techniques, concerns have increased over the tracking tactics employed and the sheer volume of data being captured and stored about every Internet user.
Veracode said its infographic illustrates how privacy transference has evolved into a major problem for consumers who willingly give information to businesses online, but do not expect it to be shared, sold or used for marketing purposes. Online users click through and digitally sign user agreements every day, many of which give web properties the rights to share any and all data with third parties. This includes social networks, games, software as a service solutions, and especially, free mobile device applications.
"It is amazingly easy for Internet companies to gather detailed information about their consumers. It's done through cookies, affiliate websites, calls to HTML5 local storage, pixel trackers and just plain purchasing consumer information for a specific audience," said Chris Wysopal, CTO, Veracode. "Nearly every website is tracking you in some way, and this infographic aims to alert consumers of this fact and suggest some tools they can use to protect their personal data while surfing the Web."
The company noted that consumers can get proactive about their privacy by:
-Installing a browser plugin like Collusion to see which companies are tracking you online.
-Deleting browser cookies every day.
-Installing plugins that block cookies.
-Using a Virtual Private network (VPN) to add another layer to your path to the internet.
-Voicing concerns to their elected representatives when privacy issues are up for vote.
"The Tracks You Leave on the Internet" infographic is available for download from the Veracode site. Interested parties have permission to embed and share the infographic on their websites or blogs with attribution.
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