The service segment represents the strongest growth opportunity in the communications industry, the head of an interactive voice response, or “IVR” company told TMCnet in an interview.

 

Ron Burris, president of iFront End Technologies, told TMC (News - Alert) President Rich Tehrani in an interview – printed in full below – that more and more customers are demanding better support for less money.

 

“I see this as a trend for years to come,” Burris said.

 

Burris – whose company is exhibiting for the first time this year at ITEXPO West 2009 – also said that the proliferation of WiFi (News - Alert), despite the technology’s popularity, raises security, bandwidth and environmental concerns that are still largely unknown.

 

Their full exchange follows.

 

 

Ron Burris: The economic crisis has taught us to provide more value then ever to our customers. Our customers are looking for ways to save money and get the most value at the same time.

 

 

RB: We are investing more in our service sector than ever… The competition will continue to become more aggressive and we plan on being the “aggressive one.”

 

 

RB: I believe that the service segment will be the strongest growth opportunity in the communications industry. I believe that customers will demand better support for less money. I see this as a trend for years to come.

 

 

RB: Personally, I am not a fan of WiFi. I have concerns about security, bandwidth and environmental impacts that are unknown at this time. Our world is pumping too much technology through the airwaves and the overall impact is yet to be seen.

 

 

RB: I see Europe as the biggest growth opportunity.

 

 

RB: I see President Obama’s vision and cabinet appointments he has already made a sign that he is serious about technology, the question is what is his overall plan and how will his cabinet execute his plan.

 

 

RB: I like to keep it simple: desktop, laptop and cell phone.

 

 

RB: It has taught us that the masses will spend money on technologies they don’t necessary need for business, but enjoy for entertainment value.

 

 

RB: This is our first trade show and we feel it was time to get in front of potential customers to let them know that we can not only save them money, but provide a service level that will exceed expectations. Our “bread and butter” has always been IVR development and support and we have taken our support one step further with our “iMonitorIT” monitoring service.

 

We are looking to speak to anyone responsible or involved with Interactive Voice Response, or “IVR” systems.

 

RB: Customers will choose our company solutions, because we provide great value at a cost that will fit anyone’s budget. Our clients can justify the expense of our services, by understanding that we are helping them retain their customers.