Apptera, a voice and visual mobile advertising network, and Fandango, the nation’s movie ticketing destination, have recently signed a multi-year agreement.

 

As part of the pact, Apptera (News - Alert) will develop and operate Fandango’s 1-800-FANDANGO interactive voice recognition movie show time and ticketing phone service. Apptera officials said that Fandango will also become part of the company’s MobileAd Xchange and exclusively leverage its voice and visual mobile advertising technology and sales team to monetize its calls.

 

Company officials claimed that when the new service is launched later this year, Fandango callers will benefit from a new and improved speech-based interface and be able to receive relevant promotions and meaningful offers based on their location, movie selections and interests.

 

“Consumers are increasingly using mobile devices to make their movie going decisions and our voice-based 1-800-FANDANGO application is a key service which we offer them,” Chuck Davis, CEO of Fandango, said in a statement.

 

Davis said that the company is excited to partner with Apptera to leverage its robust voice application technology and to provide its innovative suite of mobile advertising solutions to marketers.

 

'We are excited to welcome Fandango to the Apptera MobileAd Xchange. This partnership is a milestone for Apptera and solidifies our leadership in the entertainment segment of the fast-growing mobile ad market,' Henry Vogel, president and CEO, Apptera, said.

 

Vogel said that Fandango has a terrific brand and the company looks forward to providing their loyal customers with a world-class, hands and eye-free phone service with relevant voice and visual mobile content.

 

The company officials pointed out that Apptera’s voice and visual mobile advertising technology dynamically inserts relevant and interactive audio messages into calls based on a variety of targeting parameters such as a caller’s location, mobile carrier, interests and behavior.