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February 23, 2010

Cell Cease Application Reduces Cause of Distractions and Accidents for Teens

By Deepika Mala, TMCnet Contributor

The combination of teens and cars has always been risky. While driving, these inexperienced drivers come across many distractions provided by passengers, music and roadside scenery. In addition to all these, now the cell phones have also emerged as one of the dangerous distractions for them.

The popularity of texting and the introduction of smartphones to a great extent have been responsible for increasing the distractions provided by the cell phones. With smartphones, that are capable of doing anything from playing music to email, taking pictures and storing pictures, the teens get so engrossed that sometimes they miss out on the traffic signals and put themselves at risk while driving.
A new cell phone application named the Cell Cease application has been designed to limit all the distractions caused during driving. This application will block all the calls and texts while a vehicle is in motion.
The teens, through the Cell Cease application, will be prohibited from texting while driving. However, the application will allow them to send and receive calls from a list of approved numbers, which parents can control and modify using a PIN code. Further, the Cell Cease application also allows emergency calls to and from 911.
A recent study by the Pew (News - Alert) Research Center's Internet & American Life Project shows that 25 percent of U.S. teens aged 16 to 17 who have cell phones admitted to texting while driving, and twice as many say they have been in the car with someone that has. Such driving distractions have caused a reported 5,870 fatalities and 515,000 injuries in the past year, according to the National Highway Traffic Safety Administration. Texting has been found to be so dangerous, professional truck and bus drivers who “text and drive” can be subject to civil or criminal penalties of up to $2,750.
“Every young driver has a whole world of new things to concentrate on,” Brad White, CEO of Cell Cease says. “With Cell Cease, their phones are limited to emergency and parentally approved calls while driving, but unlimited when they are not. This reduces a primary cause of distractions and accidents for teens.”
The new Cell Cease application has come as a proactive option for parents who want to ensure young drivers are keeping their eyes on the road and their hands on the steering wheel.
In related news, Total Immersion, the world leader in augmented reality, has announced that it has signed an exclusive distribution partnership with int13, a French software firm that specializes in next-gen smartphone applications.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Michael Dinan

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