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IVR - Premier Business Audio to Hold Webinar on Improving Caller Experience through IVR
July 13, 2011

Premier Business Audio to Hold Webinar on Improving Caller Experience through IVR

By Anil Sharma, TMCnet Contributor

Premier Business Audio, a market leader in supplying call center IVR prompts and in-queue marketing would hold a free webinar to help call centers improve their caller experience.

The 45 minute webinar will be addressed by industry experts including Kevin O’Connor – Premier’s call centre sales director, Nick Findlay- Premier’s managing director and James Suddaby, music director for I Like Music.Kevin O'Connor is a former graduate of The School of Audio Engineering (SAE) in London and has over 15 years experience in sound design and audio branding solutions to the contact center industry, in both public and private sectors.

His mix of technical and creative experience has helped some of the worlds leading brands to sound as professional as they look, including Apple (News - Alert), Nikon, Tui, Lloyds TSB, ING Direct and The Pru.Nick Findlay founded Premier in 1996. He was one of the first people in the world to realise that there could be more to the in-queue caller experience than silence and beeps, whilst being responsible for the RAC call centres as Head of Consumer Sales and Marketing.The webinar that will be held on Tuesday 19th July at 2:00 p.m. GMT is designed to help call centres to improve average time to abandonment; reduce transaction times; launch new products or services; reduce staff stress and turnover; cross sell and up-sell other products and increase customer retention and loyalty. The webinar will have an interactive discussion on how On-Brand Audio can improve caller experience to help reduce caller abandonment rates, answer FAQ’s and cut average call duration.

During the webinar every attendee will receive a free audio audit PLUS one mixed on-hold production tailored to ones business.

Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Juliana Kenny

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