July 13, 2011
CommerceTel Advances its Intellectual Property Plan for Better IVR
By Anuradha Shukla, TMCnet Contributor
CommerceTel (News - Alert), an award-winning provider of proprietary mobile marketing technologies and solutions, has advanced its intellectual property plan.
The company said it has filed two patent applications for inventions addressing mission-critical issues facing the mobile technology industry: network reliability and security.
CommerceTel notes that one of its solutions provides for better real-time monitoring of SMS, MMS, and IVR networks to enhance network reliability.
It seems this move comes at the right time as an ABI Research (News - Alert) predicts mobile marketing and advertising to grow at a compound annual rate of more than 40 percent through 2015.
ABI Research has also forecasted in another study that SMS messages are expected to hit 7 trillion messages this year from 4.2 billion subscribers worldwide.
CommerceTel's patent pending technology is intended to address the need of reliable SMS messaging and other channels of communication to support market's ongoing growth.
"While solutions exist in the market that provide monitoring of carrier messaging networks, we feel there's still room to innovate and establish a more effective and comprehensive solution," said Alex Shah, chief technology officer of CommerceTel. "We believe our patent-pending technology examines SMS, MMS, and IVR channels in a new and unique way that yields a more effective solution to network reliability issues."
CommerceTel's second patent pending invention is for an authentication system that leverages the unique capabilities of the mobile device for better network security.
"Our deep involvement in the mobile technology ecosystem puts us in a position to foresee opportunities to leverage mobile technologies for a variety of applications," commented Dennis Becker, CEO of CommerceTel. "Cyber security is a rapidly growing problem and we're excited to pursue a patented invention that could play a key role in defending against cyber threats."
Read a related article at TMCnet “CommerceTel Facilitates Voting for Miss Universe Organization.”
Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Juliana Kenny
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