At the Medtrade conference this week in Atlanta, Brightree LLC, the premier provider of billing and business management software solutions for the home medical equipment market, unveiled Release 27 and the Brightree Interactive Voice solution.

Extending Brightree’s market-leading, SaaS (News - Alert)-based billing and business management platform with advanced IVR technology, the solution enables HME providers to cost-effectively deploy intelligent, automated call campaigns to patients with chronic care conditions.

Providers, with unprecedented levels of campaign control, precision, and efficiency, are able to improve clinical outcomes, increase resupply orders, and more easily comply with therapy requirements and reimbursement guidelines.

“Brightree Interactive Voice is the industry’s first solution that integrates patient interaction and revenue management into a single, common platform that drives significant workflow efficiencies while improving patient outcomes,” said Chris Watson, chief marketing officer for Brightree, in a release.

“Our integrated solution eliminates cumbersome data migrations and reentry, gives providers full control in the software to design profitable campaigns, and incorporates real-time data via the Brightree IntelligentQ engine to ensure patients are called at the right time about the right supplies.”

Officials said that Brightree Interactive Voice solution helps providers to cost-efficiently connect with thousands of patients and focus clinical staff on patients who require a personal response.

It helps users to configure campaign details directly in Brightree software to define exact patient group and payer criteria.

Medtrade conference also saw the launch of Brightree Release 27, which adds other new functionality, including enhanced credit card processing capabilities that streamline patient collections, a new VGM Fulfillment interface to the Brightree ePurchasing Program, and numerous other enhancements.

In related news, Brightree was ranked among the fastest growing private companies in the U.S. in the recently released 2011 Inc. 500/5000 list. T