November 07, 2011
IVR: Plum Voice Deploys New Innovative Survey Software
By Juliana Kenny, TMCnet Managing Editor
Surveys are an important element of gauging customer satisfaction and maintaining an organization’s customer relationship management strategy. As a provider of interactive voice response (IVR) and survey technology, Plum Voice studies the ways in which companies can most effectively communicate with their customers as well as evaluate internal efficiency and responses to customer concerns. With a recently issued new tool from Plum Voice, businesses will find these processes that much more manageable.
The new Plum Survey 1.7 provides market researchers and enterprises with a multi-modal survey platform that is ideal for accurate data collection, according to Plum Voice. Some of the world’s largest market research firms and enterprises already use Plum’s survey technology to create effective phone survey campaigns for customer and employee feedback.
Businesses of all sizes can take advantage of the new features that help market researchers and enterprises increase data collection rates while improving quality and precision of information gathered from respondents via automated phone surveys.
Andy Kuan, Plum Voice’s CEO stated, "With the platform’s new enhancements and features, collecting actionable data from respondents has never been easier. Market researchers can now easily create and deploy any type of survey over the phone, web, mobile device or social media website.”
The new survey platform from Plum includes author-once-and-deploy features such as enhanced transcription for open-ended questions, advanced question-verification features for confirming answers, tools for randomizing answers and questions, outbound calling features that increase the ability to reach target populations, and integration with Facebook and Twitter (News - Alert) to help survey administrators easily reach respondents via social media.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Tammy Wolf
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