December 01, 2011
MeMeMe to Add Voice Technology to Enhance ESRB Mobile Apps
MeMeMe has partnered with the Entertainment Software Rating Board to enhance the user-interface of the ESRB's mobile applications for Apple, Android, and Windows Phone (News - Alert) devices. The enhancements will help parents and other consumers choose which video games are appropriate for their children and family by providing the complete rating information along with rating summaries.
Randy Walker, vice president of marketing, at ESRB', said that adding MeMeMe’s voice recognition technology to the apps “greatly improved” the user-interface by enabling users to simply say the game title into their phone, which initiates a rating search of the company’s entire database.
He added that the voice search makes accessing this helpful information quicker and easier than ever before.
There are two equal parts in ESRB ratings. These include: age ratings that appear on the front of game packages; and content descriptors, found on the back, which identify content in a game that either triggered the rating or may be of interest or concern to parents.
In 2008, the ESRB started offering a supplemental source of information called rating summaries. Company officials said that these summaries provide brief but detailed description of exactly the type of content that is in a game, including specific examples.
Powered by MeMeMe, the mobile app technology makes it possible for shoppers to obtain the ratings information that they need while in the store. In addition, they can also search ESRB's entire database of rated games, including rating summaries for those titles that have such summaries.
Walker believes that its MeMeMe powered application not only creates “a much improved user experience,” but that this improved experience will translate directly into “a big lift in downloads and utilization for our apps.”
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Juliana Kenny