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IVR - Handygo, CABI Help Farmers Get Access to Up-to-Date Agriculture Information
IVR
March 19, 2012

Handygo, CABI Help Farmers Get Access to Up-to-Date Agriculture Information



By Kris Holt, TMCnet Contributing Writer

Handygo Technologies, a mobile value-added service (VAS) provider, has teamed up with non-profit organization CABI in an effort to provide farmers and the rural population in India with mobile-based agriculture information.

Under the terms of the partnership, Delhi-based Handygo will provide technical solutions to assist farmers and the rural population to access CABI’s data.

Meanwhile, CABI, an international organization that provides information and helps solve problems in agriculture and the environment by applying scientific expertise, will provide data from its Direct2Farm agriculture knowledge repository, including region-specific agricultural content, advisories and other information.


The partnership aims to provide detailed, up-to-date information on topics such as health, education, finance, weather information, mandi rates, livestocks, agriculture, and fisheries to those in rural areas. Emphasis will be placed on agricultural, regional health, banking, and education issues.

The product will be available in 18 regional languages across India on both IVR (Interactive Voice Response) and SMS (Short Messaging Service) platforms, which have been designed to provide mobile subscribers with information on agriculture and related topics.

“Handygo endeavors to support the development of the rural region in the country along with CAB International by providing the various stakeholders working in this domain with specific information about the users via a communication channel that has the maximum penetration – the mobile phone,” said Handygo CEO Praveen Rajpal in a statement.

“We are delighted to partner with one of India’s leading VAS provider[s] – Handygo. We have noticed a great potential in the untapped and high potential rural market and look forward to sharing the research and data with various stakeholders for ensuring the latest and validated information,” said Dr. Elizabeth Dodsworth of CABI.

“Content from our Direct2Farm Agriculture knowledge Repository will be made available by Handygo in all regional languages along with Hindi and English.”

The service being provided by Handygo and CABI will also be available to mobile network providers, government bodies, educational and research institutions, and other non-government organizations.

Handygo piloted a scheme last year where it brought such information to farmers throughout India viaIVR, and it seems that it was successful as an expanded system is being launched all over the country.

Handygo previously launched a health tool, through which it partnered with Uninor to provide the cell carrier’s Indian customers with daily information on health-related issues.





Edited by Jennifer Russell










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