April 23, 2012
Datatel Offers Print Media Publishers Tools for PCI Compliance
By Steve Anderson, Contributing TMCnet Writer
Datatel today brought out a line of tools geared for the print media publishing market specifically geared toward offering them a way to get into PCI (News - Alert) compliance while taking credit card orders over a phone line.
Many likely don't think of the print media industry as being technologically advanced, especially given the rise of the eBook market. But PCI – Payment Card Industry – compliance is important for anyone who takes credit card orders to ensure the security of credit card information, and the print media industry is no exception to this particular rule.
Datatel's new suite of tools, meanwhile, provides IVR – Interactive Voice Response – systems for those businesses without round the clock customer service support teams, as well as a means to readily and simply gather and transmit credit card data that keeps it safe the whole time.
The use of these specialized IVR systems allows for lowered costs – while they're geared for businesses that don't actually have round the clock customer support teams, there's nothing to say that a business can't get rid of its round the clock presence once the IVR system is in play – and in many cases will already work with what systems the print media publishers already have active.
Plus, publishers can even step up their self-service payment options to those customers who want – or need – to work at unusual hours, such as those customers who operate out of other time zones, allowing for truly global media.
Since Datatel's systems work with the major processors, as well as the acquirers, in North America, the publishers will even be able to keep their standard merchant accounts and negotiated rates for credit card transactions.
Reduced costs for minimal hassle sound like a pretty good combination indeed for print media publishers, and considering the state that the print media industry is in in general, it's clear that they could stand a shot in the arm. Datatel's systems look like just the shot, and hopefully this will give a media that's seen better days the necessary revival it needs to stay vital and active on into the future.
Edited by Jennifer Russell
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