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May 23, 2012

Nuance Hates Adobe

By Ray Deck, TMCnet Contributing Writer

In its latest anti-adobe maneuver, Nuance (News - Alert) has launched a new version of its PDF converter software for enterprise clients.

Nuance, a company known for its speech recognition solutions, announced the launch of version 8 of its PDF converter for enterprise, that features full-age PDF editing, a collaboration mode called "PDF Live" and the company's Dragon Dication speech recognition software. The program also adds integration with cloud services like PaperPort, Anywhere, Dopbox and Evernote (News - Alert), allowing for connections with Documentum and Zerox DocuShare. PDF/A format compliance is also part of the new release.

Nuance is aiming its marketing directly at Adobe's (News - Alert) bottom-line. Some of the highlights from the PDF Converter Enterprise product page include:

  • “…all at about one-third the cost of Adobe Acrobat,” or $149. 
  • “…includes market-leading innovations,” a.k.a. Adobe doesn’t offer them. 
  • “Nuance has outpaced Adobe as the industry’s most innovative provider of PDF solutions for businesses.” 

While the extra features are mostly frivolous and will not affect the market tremendously, Adobe should be concerned about the pricing discrepancy between Acrobat and competitors like Nuance's PDF Converter. Adobe may have created the PDF niche but it is losing in price wars against Nuance and even a few freeware solutions that seek to work around Acrobat.

Nuance marked unprecedented demand for its Dragon Naturally voice-to-text solutions in the second fiscal quarter of 2012, meaning that it can afford to pick a fight or two. Adobe, on the other hand, is already embroiled in a war with Apple (News - Alert) and others about its flash technology that has fallen out of vogue across the Internet. It still holds a strong foothold with its creative suite of multimedia software solutions, but a two front war, defending both flash and PDF.

Edited by Brooke Neuman

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