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IVR - Electoral Commission Contact Center Campaign Successfully Completed
July 11, 2012

Electoral Commission Contact Center Campaign Successfully Completed

By Jyothi Shanbhag, TMCnet Contributor

Electoral Commission United Kingdom has recently picked Callcredit Information Group, a specialist in managing consumer data for businesses across every sector, for a six-week contact center campaign.  Callcredit Information Group has announced that it has now completed a six-week contact center campaign successfully with no issues.

Callcredit's Bristol-based contact center was selected to oversee the responses generated by the Electoral Commission's campaign to raise awareness of voter registration and increase the number of people registered to vote ahead of the recent local and mayoral elections.Callcredit handled enquiries from callers, providing information and ordering literature including registration forms, proxy voting forms and information booklets.

"It is vital that public bodies such as the Electoral Commission receive value for money from their marketing campaigns,” said Duncan Graham, contact center director at Callcredit Information Group. “By providing a front-end automated service, complemented by a dedicated and live call handing team, we were able to ensure significant cost savings for the Commission while maintaining a high standard of customer service for callers who preferred to speak to an advisor.”

Equipped with automated IVR services, Callcredit helped Electoral Commission meet the balance between cost effectiveness and a smooth consumer experience. Callcredit offers products for its clients to assess a customer's credit risk and affordability. Its experts in collections and recoveries provide tailored debt recovery and tracing tools.

The service helps organizations develop profitable retail networks, and tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Approximately 12,500 people were contacted during the campaign period, with around half of the calls handled by the automated IVR service, including the facility to order literature and forms.


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Edited by Brooke Neuman

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