PayU Payment Solutions is a company dedicated to enabling and empowering both businesses and individuals in the Middle East and Africa to make safe transactions using the Web or their mobile phones. In order to up the ante, the company newly integrated interactive voice response (IVR) technology into its payment facility, which will enable enterprises to accept payments from customers via telephone.

In doing so, companies can now cost-effectively acquire new customers beyond the online customer base, which will prove very beneficial in capitalizing on Indian customers who are reluctant to complete online transactions, a related article explains. Additionally, this new form of payment will reach out to the masses of merchants who primarily rely on both mobile and landline phones as opposed to the Internet.

“In addition to our ultra smart algorithms for increasing conversion rates and one-click checkout feature, we announce the launch of our IVR payment facility,” enthused Nitin Gupta, co-founder and country head, PayU India. “Through our online payment gateway offering, we are already helping the merchants to reach the internet using population which is roughly around 150 million in India. However PayU’s IVR offering opens new channels for merchant’s business growth as it helps them to tap a consumer base of more than 700 million mobile and landline phone users in India.”

Gupta added that in implementing IVR, the telesales executive will simply inform the caller that he or she can complete their payment process via an interactive voice response feature.

“After the customer’s consent, the executive connects him with PayU’s IVR payment facility. At this juncture, the call is controlled by an automated interactive voice response system.  This gives the customer, a much needed security to transact comfortably. Once the customer confirms the transaction amount and his/her phone number, he/she can proceed to enter the credit card information. The payment process gets over as soon as the customer punches in the one-time password (OTP) procured from the card issuing bank,” Gupta concludes.

The company can also arrange so that text alerts are sent to customers regarding their transactions – all while the telesales executive can view the same information on the merchant dashboard.

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