Sportech PLC, a global operator and supplier of football and horse racing pools betting, operating in over 30 countries, reportedly acquired eBet Online Inc for a whopping $12.6 million. Already a key player in the North American online and mobile betting technologies and services space, Sportech expects to gain even greater market leverage in the US horse racing through this opportunity.

eBet is one of the largest online horse race wagering operators in the US, processing $106 million in bets through its account wagering systems in the year ended June 30, 2012. In addition to gaining a large pool of clientele, this acquisition is expected to significantly add to Sportech’s yearly earning by expanding its share of the North American account betting market.

According to industry watchers, the combination of eBet with Sportech’s US interactive business is expected to create significant strategic and operational synergies. The acquisition of eBet’s technology will further enable Sportech to provide customized websites, mobile applications, interactive voice response (IVR) systems and telephone betting services to 29 licensed gaming and racing customers across the US.

Post acquisition, Sportech is also planning to expand its service offering by introduction such services as full-service marketing, content management and end-user customer service and technical support, which are expected to help its customers maximize their wagering revenues.

“eBet brings Sportech a significantly enlarged online customer base, a license in Oregon and an experienced new Managing Director for our interactive division. The addition of eBet significantly enhances our reach across horse racing in the United States,” Chief Executive of Sportech Ian Penrose commented in a statement.

Mark Gregory, CEO of eBet, is going to assume the role of Managing Director of Sportech’s Interactive Products & Services division, while Andrew Gaughan, the current Managing Director of the division, will become Managing Director of Business Development – The Americas.

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