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SAS (News - Alert), a source of business analytics software and services, stated that if communications service providers (CSP) are looking to boost performance and stay ahead of the competition, they should give more priority to enhancing customer experience.

In order to help CSPs achieve that objective, the company is offering SAS Customer Link Analytics – comprising SAS analytics, visualization, dashboards and reports that can help them enhance customer acquisition, retention, cross-sell and up-sell.

“Early adopters who are socially engaged wield enormous influence over others’ purchasing decisions,” said Ken King, director of SAS Telco and Media Convergence (News - Alert). “SAS Customer Link Analytics has proven invaluable in identifying these crucial customers and understanding what they like. Assessing leaders’ needs helps marketers adapt more quickly to changing preferences and market dynamics. For example, by offering trials to ‘leader’ segments, companies can observe how quickly their influence spreads, measuring and managing the success of offers earlier than before.”  

SAS Customer Link Analytics reportedly enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation.

Marketers can leverage it to gain more insight into customer behavior, and improve the ways they understand the social influence that individual customers have on others within their communities.

SAS Customer Link Analytics is claimed to be used by telecommunications companies in Argentina, Australia, Greece, India, Japan, the Philippines, Turkey, Romania and the U.S.

Claro (News - Alert) Chile, a Latin American-based telecommunications operator and user of SAS Customer Link Analytics, said the solution helped its marketing and customer service efforts to be more effective. And with SAS, it enhanced its customer acquisition loyalty and retention.

Notable benefits offered by SAS Customer Link Analytics include better identification of customer segments, more efficient one-to-one marketing efforts, enhanced demand forecasts, improved testing of advertising copy offers, and numerous communication channels.

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