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Backbase has announced that the company has secured an improved positioning in Gartner’s (News - Alert) Visionary Quadrant for Horizontal Portals. The company has earned this positioning as it focuses mainly on user experience and delivering a lean portal.

While traditional IT portal vendors provide an outdated and complicated solutions, Backbase has created a modern business-driven solution simplifies portal management for e-business professionals.

It also allows the users to change their portal quickly and simply, whenever and however they like. Apart from targeting customer segments or individual users with personalized promotions, they can also add functionality (widgets/ mini apps), update content and forms within the page editor they can create pages, the company has stated.

Backbase is one of the first portal-less portal vendors and it assists companies in upgrading their online channel to cater to customers web 2.0 expectations. On top of underlying IT infrastructure and systems, the company offers a new, user experience layer.

“Backbase made huge progress at both product and organization level,” said Jouk Pleiter, CEO & co-founder of Backbase. “We are happy to see that Gartner is recognizing the hard work we have done and the progress we have made. From here we will continue to make our customers successful, and expand our product strength in the area’s of Customer Experience Management, cross-device mobile delivery, closed loop marketing and above all: fast time to market.”

Recently, the company introduced a new platform designed make banking more interesting. Backbase Launchpad is a new and unique banking experience that seeks to make banking more beautiful.