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ROI, an online marketing and software lead generation company, has entered into a partnership with ProjectManage.com for exclusive offering of project management software leads.

Established in 2012, ProjectManage.com is a unique project management software blog, focusing on best practices, news, reviews, opinion and different product offerings within the collaboration software industry.

As part of the pact, ROI will help ProjectManage.com streamline and optimize lead processes, further increasing the quality and quantity of inbound lead flow.

The project management software vendors are also expected to find benefit from ROI’s enhanced pay-per-lead program, which allows vendors exclusive rights to inbound, enterprise leads gained through the ProjectManage.com site.

Officials with ProjectManage.com said that as advanced project collaboration and project software offerings have expanded in recent years, there has been a palpable shift in the way in which project managers collaborate and use software tools.

Company officials pointed out that advanced cloud computing and SaaS (News - Alert) offerings in project management circles have only helped to further time and resource efficiency when it comes to managing IT personnel and other assets. Moreover, such changes have also required a shift in the way many technology companies find, court and close enterprise-level software customers.

Consequently, ROI has worked to develop an advanced routing system for lead flow, nearly fully-automating lead processes and management.

This means that when soft and hard lead contact information is obtained through online lead forms, it is properly and exclusively routed to the company of interest automatically.

According to company officials, this methodology allows for time-sensitive purchase and consulting decisions not to go unanswered for days at a time and provides a way to easily view and manage leads through various CRM software systems. Project software vendors are able to address market needs immediately, rapidly increasing returns and bottom-line profits.

In addition, all leads are guaranteed to be 100 percent exclusive to each vendor, meaning no competitive conflict over potential customers and clients will occur.

Company officials claimed that project management software providers will find a great benefit from using ROI and ProjectManage.com for increasing lead generation and general marketing returns.