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Ideagility Unveils Automated PPC Bid Management Solution

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November 30, 2012

Ideagility Unveils Automated PPC Bid Management Solution

By Carolyn J Dawson, TMCnet Contributor

Ideagility has unveiled its pay-per-click, or PPC, bid management offering, AgileBid. The offering, which is now available commercially, aims to accurately computerize PPC campaign management for small and medium sized businesses.

A business’ compensated advertising expense across both Google (News - Alert) AdWords and Bing Ads will be automatically optimized by AgileBid. AgileBid will work on the keywords that convert the majority of sales and leads, while eliminating the others. Customers will be able to save time while administering intricate paid search campaigns or other PPC management tools and resources by deploying AgileBid. They can now cut down expenses related to advertising and also enhance conversion results.

In a statement, Mike Ulwelling, CEO of Ideagility said, “Big brand advertisers have historically dominated search marketing with enterprise-level software that automates paid bids in Google AdWords and Bing Ads. Until now small and mid-sized businesses have been largely shut out of the automation revolution, as enterprise solutions were priced above their ability to pay.”

According to Rahm McDaniel, VP of Marketing at Ideagility, very important company-related sales with a maximum of $1,000 each month are spent by the organization’s mid-sized clients on pay-per-click ads in Google, Bing and Yahoo. These clients will now be able to decrease their expenses by 33 percent with the assistance of AgileBid. At the same time, there will be no effect on the conversions. Enterprises will therefore experience double-digit returns on ad expenses instantaneously.

Craig Holmes, owner of Holmes Products & Marketing said, “As a business owner, I don’t have time to micromanage PPC campaigns. After switching to AgileBid from an independent PPC expert, we started saving about $50 per day, increased our sales by 25% over the course of five months and my time spent managing PPC dropped to almost zero.”

AgileBid features complete computerization of PPC, a completely computerized administration of keywords, and phone conversion monitoring and bidding at keyword levels.

AgileBid has been priced at $50 per month, with no contracts. Monthly plans starting $50 for every $1000 of ad spends are available for the software-as-a-service or SAAS solution, AgileBid. Advertisers of any size can therefore contend with larger brands to capture as many conversions and sales as achievable. 

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Edited by Brooke Neuman

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