June 09, 2011
Lead Management Software: SLMA's Radio Program to Interview Outward Media's CEO
By Anshu Shrivastava, TMCnet Contributor
Will Crist, director and host of the Sales Lead Management Association (SLMA) weekly radio program, has announced that he will interview Paula Chiocchi, CEO of Outward Media and Jeff Ogden, president of Find New Customers on June 9th at 5 p.m. PST.
Founder of Outward Media, Chiocchi has evolved the company from a niche marketing firm emphasizing online advertising to a provider of influential email and ad marketing campaigns for Fortune 1000 companies and privately held businesses seeking greater profitability.
A marketing industry veteran, Chiocchi focuses on the future, and she realizes the potential of online marketing and advertising technology, which is said to be the driving force behind Outward Media’s successful campaigns.
Chiocchi believes that the new technologies transform the ability to help clients significantly build their businesses. “It’s an incredibly dynamic time to generate and capture qualified leads.”She said that the deployment of emerging marketing techniques and tools has proven critical to her success. “We continually forge partnerships with innovative and reliable professionals. Our clients can expect creative, effective and efficient eMarketing campaigns that capture customers and reach their target audience.”
Ogden’s Find New Customers helps companies -- with between 150 and 5,000 employees who sell complex products to businesses -- to implement world-class lead generation programs. The companies struggling to create quality sales opportunities turn to lead generation companies such as Find New Customers.
Founded in 2007, The SLMA serves 3,500 members of the worldwide sales lead management community. Last month, Crist interviewed Brian Kardon, chief marketing officer at Eloqua.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Juliana Kenny