June 15, 2011
The Annuitas Group's CEO Joins Focus.com's Expert Adviser Council for Lead Management Software
By Anshu Shrivastava, TMCnet Contributor
The Annuitas Group has revealed that the company’s CEO, Carlos Hidalgo, has been appointed to Focus.com’s Expert Adviser Council as chief adviser for Lead Management and Marketing Automation.
Focus.com is an online community for more than one million business and technology professionals. The site allows members to interact with each other and more than 5,000 experts though Q&A, research and events.
“Focus.com is committed to delivering the highest quality content and collaboration to our end-user community,” said Craig Rosenberg, vice president of the Expert Network at Focus.
Hidalgo is expected to interact with other Focus marketing experts, as well as provide best practices content, moderate roundtables and develop webinars for Focus’s community of marketing professionals.
Rosenberg said that Hidalgo brings a wealth of experience and expertise around lead management and “we know he will bring tremendous value and insight to Focus."
Calling Focus.com one of the top destinations for networking with business and technology experts, Hidalgo said that he looks forward to engaging with the Focus community and addressing their questions regarding marketing automation and lead management.
“Both areas are top-of-mind with B2B marketers as they work to develop programs to support sales and increase revenues,” Hidalgo said.
The Annuitas Group is a consultancy firm that specializes in helping B2B companies develop and implement a lead management process as a foundation for their demand generation and marketing automation initiatives.
Earlier this month, the company announced that Hidalgo will be one of the key presenters at this year’s Marketing Profs B2B Forum to be held June 13-15, 2011 in Boston.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Juliana Kenny