SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




Lead Management Software - Lead Management Software: BuilderMT Boosts Profitability for Logan Homes

Lead Management Software


November 09, 2011

Lead Management Software: BuilderMT Boosts Profitability for Logan Homes

By Anuradha Shukla, TMCnet Contributor


Logan Homes has achieved 10 to 12 percent per-home margins by using software solutions from BuilderMT.

North American construction workflow software solution provider BuilderMT delivered its operational workflow solution to Logan Homes, which is also using solutions from CG Visions (BIM software and services) and Sales Simplicity (sales automation).


Logan Homes specializes in building quality homes in Wilmington and along North Carolina's coast. The company is known for exquisite home design, attention to detail and the commitment to superior craftsmanship and service.

The company is currently building in the Wilmington and Coastal Carolina regions and aims to be in the ranks of the "top 200" home builders nationally.

Logan Homes offers about 78 base plans, 275,000 option combinations, a design center and 40 model homes. In a bid to be in the top league, the company recently stepped up its drafting and options-selection processes to 3D BIM-driven digital takeoffs.

This aim was achieved by using Vertex (News - Alert), and Pipeline, a new BIM options-management program from CG Visions. The BIM solution set has enabled Logan Homes to tie 3D BIM modeling directly to estimating, purchasing and to suppliers of materials and components for the home.

BuilderMT is working as the nexus point of all software used by Logan Homes and helping the builder to obtain immediate "profitability analysis" during the options-selection process.

Thanks to Vertex and Pipeline, Logan Homes could strip its 78 home plans down to bare BIM units and then "optioned out" those units during the sales process.

"With that approach," Company founder D Logan said, "we were able to stop a proliferation of plan sets -- which were running into the thousands -- and gain control over the equally confusing proliferation of option scenarios in our Timberline estimating system, which were running into the tens of thousands."

"With pricing known through BuilderMT's purchasing function, Logan Homes can determine its profit for each home before it even starts to build," said Tom Gebes, BuilderMT's president. "If the profit margin runs below the desired 10 to 12 percent, the company can determine where that variance exists and easily adjust the option-combination price to prevent any slippage."

Read a related article at TMCnet “BuilderMT Initiates Professional Services Outreach to Alert User Base to New Features and System Capabilities.”

 


Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny


 





Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2026 Technology Marketing Corporation. All rights reserved | Privacy Policy