March 07, 2012
Tips to Help Organizations Improve Lead Management
By Rajani Baburajan, TMCnet Contributor
LeadLife Solutions, a provider of on-demand lead management solutions, announced the release of a new whitepaper that offers advice for businesses looking to improve lead management.
Many organizations find that lead management, in simple terms, the marketing-to-sales process, is highly ineffective and extremely costly. However, with LeadLife Solutions, CEOs can expect better results in terms of their performance and success of their organization’s lead management program.
The whitepaper educates organizations to know how to evolve company's lead management processes to increase campaign ROI and improve lead quality to drive better sales. The free whitepaper is available for download here.
LeadLife Solutions helps companies drive revenue by bundling a state-of-the-art marketing automation platform with highly experienced lead management specialists. The company helps clients not only leverage automation but also deliver lead management best practices to increase marketing and sales success.
"Many companies are still stuck in legacy processes," said Lisa Cramer, president and co-founder at LeadLife, in a statement. "Prospects' buying cycles have changed, and marketing and sales are struggling to keep up. Organizations need to evolve in several key ways in order to move their prospects through the sales funnel more efficiently and generate greater revenue."
The whitepaper discusses understanding the legacy process, improving marketing effectiveness, improving sales effectiveness, and ways to get started with proven lead management practices for the new buy cycle.
Earlier in November, LeadLife Solutions announced its second-generation marketing automation product featuring a Web 2.0 user interface and visual campaign builder designed to make marketing automation successful for companies. The new solution enables marketers to easily create simple email campaigns.
The new product features a visual campaign builder with intuitive drag-and-drop features. Users no longer need to whiteboard their campaigns before implementing them - it can all be done in LeadLife's campaign builder palette.
Edited by Juliana Kenny