[April 12, 2012]

Sales Simplicity Launches Full CRM Capability. In A Single Platform, CRM Features Are Integrated With Sales Automation, Reporting, and Content Management

Sales Simplicity Software, the widely acknowledged leader in sales automation, dynamic content management, and reporting for the homebuilder and real-estate sectors, today announced that it has launched powerful, new CRM capabilities. Sales Simplicity's intuitive CRM system, which offers features similar to SalesForce.com, is now integrated into the Company's award-winning, cloud-based, sales-automation platform.

Already a market share leader among home builders, developers, and new home sales agents i the U.S., Canada, and Australia, Sales Simplicity now offers its users a cross-platform integration with Microsoft (News - Alert) Exchange Server and other popular programs like Outlook for calendar tasks and appointments.

Since Sales Simplicity is already linked deeply into Facebook (News - Alert), Twitter, and other social media systems, users of Sales Simplicity's new CRM features will immediately benefit from single-platform, dash-board-driven campaign management tools linked directly to new-home inventory, dynamic pricing, lot availability, marketing outreach, and sales events.

"Our slogan has always been 'beyond CRM' and these new features certainly bear that out. Sales Simplicity has taken a powerful CRM feature set and integrated it with our sales automation, content management, and reporting systems. You cannot ask for more selling power and control at your fingertips than you get with Sales Simplicity," said Barry Forbes, Sales Simplicity's President.

About Sales Simplicity

Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading Sales Automation, Content Management, Lead Management, eMarketing and Reporting Management tools for new single-family, semi-custom and custom homes; condo, multi-family, realtor and senior living providers. For more information about Sales Simplicity, call (480) 892-2500 or visit www.SalesSimplicity.net or www.SalesSimplicity.net/SeniorLiving. In Australia, Sales Simplicity is represented by DATABUILD, a division of ITW Australia. Telephone: 1300-656-790, or visit DATABUILD on the web: www.SalesSimplicity.net.au.

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