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Legal Technology: Dish, DirecTV in Round Two of False Advertising Claims
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March 23, 2010

Dish, DirecTV in Round Two of False Advertising Claims

By Alice Straight, TMCnet Web Editor


Dish Network filed a lawsuit in New York Federal Court on Monday against competitor DirecTV (News - Alert) over commercials for the satellite television provider’s high-definition channels.


Dish Network is alleging that DirecTV is misleading consumers by claiming it offers more HD channels than it actually carries and that the promotional price featured in the ad is for service which doesn’t include any HD channels.

Last month, DirecTV sued Dish over commercials which stated that it’s packages where cheaper than DirecTV’s. DirecTV alleges that Dish compared different plans.

DirecTV has devoted a portion of its Web site to the ongoing battle.

'We will comment when we have had a chance to review their claims, but clearly this is in response to our recent objections to Dish’s misleading advertising,' DirecTV said in a released statement.

Dish Network declined to comment.



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