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Acision (News - Alert) will be implementing its sophisticated messaging platform, complete with instantaneous mediation and reporting, for Mobilis Algeria Telecom. Acision's improved messaging offering will comprise of several custom-designed features like SMS forwarding and auto-reply, in order to guarantee Mobilis Algeria a competitive-edge in the rapidly growing mobile services sector. Acision’s platform will also offer a user-friendly, centralized management system along with best-in-class reporting and analysis tools.

In a statement, Samir Bouzekri, CTO at Mobilis said, "As a global, trusted leader in mobile messaging, Acision provides us with a future-proof technical architecture with enhanced messaging features which will allow us to enrich the user experience and enable us to seize current opportunities as well as remain ahead of the game in today's competitive market. With personalized messaging capabilities we can now truly differentiate our messaging offering in the Algerian market by providing new, innovative services to our subscribers which give more choice and empowerment on service selection whilst meeting customer requirements and increasing loyalty."

Mobilis currently has more than 11 million subscribers. Mobilis aims to enhance customer acquirement and retention by offering finest services for improving customer requirements and also assist the increasing usage among customers. The Acision messaging solution is one of the extremely competent, scalable platforms with maximum performance currently available. Mobilis' clients are able to benefit from a better messaging service with pioneering and customizable features. 

Khalil Al Hindwan, senior VP and GM for Middle East, Africa and Pakistan at Acision, said, “Mobilis selected Acision because of our expertise in deploying value-add services that can enhance the traditional messaging experience, improve customer satisfaction and drive additional revenue from service monetization. In a highly competitive market, where Over-The-Top messaging apps are becoming more accessible, it is essential operators differentiate with exciting new and improved services. We're delighted to have Mobilis as a new customer and look forward to developing a rewarding long-term relationship with them."

An instantaneous mediation, service brokering and centralized management system will help in administering the entire messaging offering. The messaging solution offers one tool for operational management with best-in-class reporting and analysis. Mobilis will be able to track service performance and service usage with the assistance of the management system.

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