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InsideSales.com (News - Alert) released PowerText at their VIP press event Monday. As the thought leader in the evolving inside sales and Lead Response Management, InsideSales.com, Inc today announced the launch of PowerText.

PowerText is an SMS toolset easily accessible within the Salesforce CRM interface and extends tracking and reporting capabilities on a sales rep's contact effort with texting. PowerText is added text messaging communication tool to its PowerSuite sales automation and predictive analytics platform. InsideSales.com provides software, training, and consulting solutions for organizations who want to transform the productivity and professionalism of their sales teams. InsideSales.com solutions are proven to increase lead conversions, qualification rates, and sales rep performance, while driving key metrics and analytics to connect effort with real results.

Through PowerText, Sales professionals can then use the captured interactions to report on their sales progress through Salesforce and to easily use text messaging as a sales communication tool. Power text also automatically delivers captures and logs an initial sent text message and its response. Additionally, PowerText data will enhance predictive analytics platform, identifying and facilitating optimal communication and sales strategies.

Through PowerText, sales professionals can also use the SMS messaging as a reminder prior to a meeting for both the prospect and sales rep, a follow-up to a meeting, an alert medium for communicating a new product, or as a way to get an immediate message to a person who did not pick up on a call or may be in a meeting.

"Success in sales comes with understanding and addressing the nuances of your target prospects and customers," explained David Elkington, CEO and founder of InsideSales.com. "Today that extends to their communication medium of choice: phone, fax, voicemail, email, LinkedIn, Twitter (News - Alert), Google+, Facebook, or text messaging through the mobile network. What's next? The ability to use predictive analytics to optimize the communication medium to the individual prospect and their preferences."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.