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The Internet telephony platform Vox.io is getting real traction using hyperlinks for voice and video communication instead of traditional phone numbers. The service claims it has hit one million users and intends to give Microsoft (News - Alert)-owned VoIP giant Skype some competition in this business.

Meanwhile, Vox.io plans to launch a new version of its telephony service that will allow users to chat with their Facebook (News - Alert) friends from within its own interface.

Users will also be able to call their Facebook friends at the click of a button. Likewise, friends will be able to connect to Vox.io by hitting a link.

Also, founder and CEO Tomaz Štolfa said a new mobile version of Vox.io is also under development, adding support for text-based communication.

“There are [currently] free calls between Vox.io users on the iOS app and free group calls for up to five people on the desktop,” said Štolfa. “We are not going after Skype (News - Alert). Vox.io is about making communications better. This product feature enables a better experience for our users and that is what we care about most.”

Reports indicate that in March, the company added a real-time Chat feature across the iOS app, going up against the WhatsApp app and a host of other messaging services, trying to kill SMS.

Media reports indicate that Vox.io will now go after other operating system-based smartphones, especially Android (News - Alert) and Windows Phone devices.

As per the report, Vox.io is supported by angel investors and Seedcamp. The company was selected as one of the top startups at Seedcamp Week 2011.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.