When it comes to promoting a brand or company online, there are few better avenues to pursue than curatorial, image-based platforms. It’s never been easier to craft a visual description of a brand or single personality online.
Sites like Pinterest and services like Instagram give users the ability to create sleek collages that culminate in an understanding of what they are all about. From putting your best face forward with a causal Instagram shot or decorating your dream home on Pinterest, there are plenty of ways to display your way of seeing the world on the web. The question, then, is when to rely on each of these curatorial services? Are there moments and situations where once technology or site is more useful than the other?
Much of this debate has to do with personal preference, but there are some statistics that show how Pinterest and Instagram appeal to different demographics. A recent survey shows that, while Pinterest and Instagram are nearly tied for dominance in the business realm, Pinterest pulls ahead by a hair, at least for now. Both services are very well suited to internet marketing, but for very different reasons. On the one hand, Pinterest offers companies the ability to draw not only from a personal collection of images, but also the entire bank of visual inspiration to be found online. Companies can display not only their own goods and services, but also things that inspire or influence them as a whole. With Instagram, however, it’s possible for these same companies to attain a level of personal feeling that is difficult to cultivate with the chic Pinterset layout.
Ultimately, it makes the most sense to invest time in both Pinterest and Instagram, as each is wildly useful in a different set of circumstances. It isn’t a matter of which is best, it’s a matter of how best to use each to your advantage!
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Edited by Amanda Ciccatelli