TMCnews Featured Article
October 08, 2012
Private Social Network Company Intends to Mimic Office Work Space
By Tabitha Naylor, Contributing Writer
Despite the prevalence of online communication tools developed for businesses, the company Unison (News - Alert) intends to add another, but one that is based on a real life analog. Unison hopes to create a communication app that operates on mobile devices as well as desktops, which will include representations of personnel in their own digital space. This mock office will help employees better understand the availability of fellow workers and their work load. These visual aids allow employees to gather in digital chat rooms to converse privately and share work responsibilities more easily. The application also displays the current assignments that teams and individuals are working on.
Unison is a recent startup of about 45 information technology and business professionals who hope to make their application available on multiple operating systems including Windows, Mac, iPhone, and Android (News - Alert). The primary advantage of Unison over other communication apps is its ready visualization of company personnel. Unison also features a tagged reference system, which alerts someone if they are mentioned in chat in another room. This allows key personnel to remain aware of important information and conversations that they may wish to be included in.
Unison is currently based on a “freemium” pay model, which permits companies to utilize the basic version free of charge, while a paid premium version with enhanced features is also available which possesses administrator features. These administrator features allow the addition and removal of users as well as manage room ownership. Unison hopes recognizes that this business model will serve as a springboard for companies to give their products a spin, while the company refines and improves their product.
Edited by Rich Steeves