These days, businesses are using various types of business to consumer SMS services to better communicate with the customers. Companies may use these SMS services in form of mobile financial services, mobile security services, mobile information provisioning, mobile ringtone and logo services, royalty programs and many more.
As the need for business to consumer SMS service grows, the number of companies that offer such services is also growing. mBlox (News - Alert), a provider of mobile engagement, recently introduced a new, improved SMS product portfolio to cater to the growing need for mobile messaging.
mBlox’s new product offerings for SMS messaging includes GlobalTxt, which facilitates time sensitive inbound and outbound SMS messages. These messages can be sent between businesses and consumers all over the world.
Business to consumer SMS service is poised for tremendous growth in the near future. As this service allows the companies to reach their customers anytime and anywhere, various companies are using this facility. In another four years, the market for this service is predicted to reach a staggering $70 billion.
Rob Malcolm, GM of the Messaging Business at mBlox, said, “With the majority of the world’s population now owning a mobile phone, businesses are increasingly realising the benefits of integrating SMS messaging into their multichannel marketing, communication and service strategy. mBlox customers have the ability to reach nearly six billion devices around the world through more than 800 mobile operators, enabling them to deliver targeted, relevant and timely messages.”
Recently, the company enabled mobile and Web developers to access its new mBlox Developer Program at developer.mblox.com.
Edited by Brooke Neuman