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Mobile messaging has taken companies by storm as a way to quickly communicate with customers. Sending important messages allows companies to deliver billing information, reporting statistics, and other services through supporting mobile providers. Now, Telcos, a telecommunications company, has found a way to use mobile messaging to build its customer retention.

In addition to customers receiving messages about their bills and other advertisements Telco can use the service to send out coupons and help customers gain rewards through mobile operators. These features change regular advertisements and messages into value-added messaging services to help customers stay interactive and engaged. Some companies might not realize the benefits of switching over or including messaging services.

Portio Research, an independent research firm, completed a study called, ‘Mobile Messaging Futures 2012-2016,’ and found that within the mobile space, messaging is the biggest revenue generator after voice.

“Within messaging, SMS is king and yielded the highest revenue for mobile network operations in 2011,” according to the report. “Among the mobile messaging services scrutinized in this report, SMS yielded the highest revenue for operators in 2011 and mobile IM gathered the least. SMS still rules the mobile messaging market in both traffic and revenue terms…and is forecast to dominate worldwide mobile messaging over the next five years to 2016.”

Jorgen Nilsson, CEO of Acision (News - Alert), said one of the rich communication features of the new service includes a customer profile. Customers will be able to login and create an online messaging profile. This profile will then help Acision personalize rewards and loyalty offerings based on the customer’s own surveyed results.

Chris Jenkins, managing director for Asia-Pacific at Acision, said depending on the department there are multiple features being offered through Telco’s messaging app to raise customer satisfaction. Jenkin said he plans on taking advantage of a location-based promotion.

“They could send a message to say, ‘come within six hours to Cold Storage supermarket and get a 25 percent discount,’ Jenkins said.