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Live chat and short code messages are redefining the way companies market their products and serve customers. The advantage of these communications methods are that they create instant communications between both parties and are highly cost effective.

CDYNE Corporation, a provider of Communication and Data Quality Web Services, has just launched a similar service dubbed as CDYNE Short Code service.

The service uses a short code, which is a 5- or 6-digit number that will send and receive text messages at volume. The Short Code SMS uses CDYNE SMS Notify! API, which provides connectivity to wireless carriers and allows developers to enable business applications to send and receive text messages.

Recent researches have established that text messages have high open rate - as much as 97 percent, so they are being used as the preferred communications channel for marketing activities. Businesses can reach busy customers with relevant and time sensitive information at the rate of 35 messages per second with a CDYNE Short Code.

In fact, a research study from Portio Research called, “Mobile Messaging Futures 2012-2016,” has found that within the mobile space, messaging is the biggest revenue generator after voice. Among the mobile messaging services scrutinized in this report, SMS yielded the highest revenue for operators in 2011 and mobile IM gathered the least. 

"Short codes are quickly becoming the premier choice for businesses to communicate with their clientele, drive revenue, provide better customer service, and build loyalty," said William Chenoweth, VP Marketing of CDYNE Corporation. "CDYNE will personally guide you through the short code provisioning process while you test your application with the SMS Notify! text messaging gateway."

To launch the short code, customers require access to wireless carrier networks and carrier approval. CDYNE provides connectivity through the SMS Notify! API, and facilitates the intensive carrier application process for customers. Developers can model and test their applications with SMS Notify! using instant SMS-enabled phone numbers.