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StackMob, a mobile service providing company, recently announced its partnership with Urban Airship (News - Alert), one of the leading providers of effective push messaging services. Urban Airship has also been declared as StackMob’s most “preferred push messaging provider” for new consumers. It has joined the company’s new, developer-ready mobile marketplace for API modules for one-click integration.

Alternately, StackMob has joined the partnership program of Urban Airship that offers proficiency in mobile strategy execution and streamlined integrations from the top industry leaders spanning across multi-channel marketing, e-mail service providers, mobile messaging companies, mobile games, and app development platforms, and interactive mobile app development agencies. This is Urban Airship’s partnership with two of the leading mobile service companies in the industry, providing them the opportunity to build, deploy and grow mobile applications. Both the companies have joined each other’s partnership programs, represented by StackMob’s mobile marketplace for one-click integration of API modules.

Via StackMob Marketplace, enterprises and developers can seamlessly integrate Location Messaging and push messaging services of Urban Airship, which includes deep analytics and reports, into their respective mobile applications with a one-click integration process. The high-performance cross-platform push messaging service from Urban Airship enables enterprises to target messages based primarily on location history and user behavior, deliver highly scalable broadcast notifications, and send rich multimedia content. The inevitable Good Push Index reports effective push messaging system doubling user retention for an app, and almost quintupling user engagement for a mobile app.      

Vigilantly tested and authorized by StackMob engineering team, the API module from Urban Airship can now be effectively integrated with a high-performance one-click integration experience that is quite similar to the process of consumers buying an app from the app store. The popular StackMob Marketplace helps the enterprises and developers to access the market quickly with only fewer development resources, highlighting API modules from a wide spectrum of technologies like advertising, analytics, device management, advertising, enterprise and gaming management.

In this context, Kuni Walker, vice-president, Business Development at StackMob, said that StackMob Marketplace makes it exceptionally easier and faster for mobile developers and enterprises to extend the user experience and core functionality of their apps. With Urban Airship as their partner, innovation and push messaging market leader, StackMob ensures its developers with world class technology, resources, services, and support.

"The StackMob Marketplace makes it incredibly easy for developers to add advanced functionality to their apps so that they can focus on creating the best user experience possible," said Eric Monderer, vice-president of Business Development, Urban Airship. "Developers are often faced with a build versus buy decision, so when a mobile app development platform steers its customers to Urban Airship it's extremely gratifying validation of the value we bring to precision-targeted engagement and monetization efforts," he added.

Urban Airship is a leading provider of effective push messaging services, enabling brands and businesses to strengthen relationship with their connected consumers, and improving customer loyalty and business value.

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