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Push notification is a type of technology that allows the users to send messages directly to people who have deployed their app. This can be done even if the app is closed on a device. Users can develop engagement by providing related information including breaking news, sports scores, game challenges or stock movements. They can also send messages to a full audience, segment their audience into various groups, or send customized messages to users.

Recently, Indigo Rose Software Corporation announced the launch of AirBop.com, which enables Android (News - Alert) app developers to add push notifications to their apps. It also helps them in reducing development and infrastructure expenses. More prominently, they can now get their app to market even quicker.

Offering a full bare-metal GCM deployment, AirBop is the first PaaS (platform as a service) application server for Google (News - Alert) Cloud Messaging (GCM). AirBop provides Android app developers with 100 percent control on their push notification integration.

“No matter what your push messaging needs are, from a massive marketing campaign to pushing 'tickle notifications', you can do it using AirBop," says company president Colin Adams. "AirBop handles all the registration details and gives developers the tools they need to address any messaging scenario. That way programmers can spend energy on their apps, not on creating and maintaining complicated messaging server systems.”

Recently, the company introduced Andromo - a free online app maker to develop 100 percent native Android apps without coding. Until now, 39,732 beta-testers have created 52,973 apps with the help of this new service. By selecting from a list of well known activities, Andromo users customize the appearance of their apps and add features. By using Facebook (News - Alert) and Twitter feeds, websites, interactive maps, Flickr photo galleries, and more, companies and entrepreneurs of all kinds can get creative

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.