TMCnews Featured Article

Senior marketer JF Sullivan recently joined Acision (News - Alert), the global player in mobile messaging, as CMO.  In his new role, he will be responsible for overseeing Acision's marketing strategies, global communications and market development.

With over 20 years of IT and telecoms industry experience, he will also lead a spectrum of programs that will help elevate the Acision brand, boost its global market position, strengthen its customer engagement and create increased demand for its products in line with customer requirements and market trends. 

In a statement, Jorgen Nilsson, chief executive for Acision, said, "JF has come into Acision as CMO at an exciting time for the organisation as we work to increase market demand for our IP and Enterprise Messaging initiatives and maintain a leading status in the mobile messaging ecosystem. His global experience in product marketing and proposition development is second to none and his expertise will be critical as we package and launch new solutions to market and work to expand our mobile messaging footprint."

As the new CFO, JF will work in close-coordination with Acision stakeholders to develop, shape and execute strategic marketing initiatives that fit with the Acision group strategy, while evolving market messages and ensuring these are effectively communicated internally and externally.

He will also help outline unique business cases across Acision's core focus areas of IP Messaging, Enterprise Messaging and Global Services to create new ideas into business value and package these for market.

Prior to joining Acision, JF worked at a number of mobile and digital-media focused companies, including Cloudmark, Lotus Communications and Netscape Communications.  

In related TMC (News - Alert) news, Acision and Soli, a mobile marketing channel, recently partnered up to create a new media model offering global corporations a broad connection to consumers through messaging.

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