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Live streaming video can yield rewarding benefits. It puts the power of real-time footage into the hands of anyone with the wherewithal to use it – and there are many possible applications.

With the ability to broadcast live footage across the web, anyone can become a citizen journalist, reporting their own news and opinions free of sponsors or corporate edicts.

And then there is the potential benefit to communities. Town meetings and local soccer games can be broadcasted on the Internet right as they happen – a delightful alternative to just plunking on the television set and watching a normal, scheduled program.

Live streaming video capabilities may also appeal to a third segment of the population – the amateur entertainers. Free runners and fashion bloggers alike no longer need to settle for someone else’s prescribed feed-sharing services. Thanks to live streaming video software, they can have their very own live footage feeding directly over to the net.

It seems we are nearing the era of The Truman Show and it’s easy to get involved.

Dr. Bill Steele, CEO of KenCast, tells us how products available on the market today can be used for all of the purposes above in an accompanying video, entitled “Use 3G and 4G Networks for Live Coverage of Triathalons.” This video was actually filmed and transmitted via Kencast’s live streaming video software and serves as yet another example of how the medium can be harnessed by everyday people like you or I.

In addition to your laptop and camcorder, all you need is the help of carrier data services, such as the ones AT&T (News - Alert) Verizon offer and video coverage software such as that offered by Kencast and other companies.

When you’ve successfully set up your live streaming video recording system, you’ll have your own personal broadcasting studio at your disposal.

To see an example of KenCast's (News - Alert) live video streaming solution in action, check out the video below: