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QUICK LINKS Announces Public Launch of Live Transcoding Service

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June 08, 2011 Announces Public Launch of Live Transcoding Service

By Anshu Shrivastava, TMCnet Contributor

Cloud-based encoding service has just launched its live transcoding service.

This launch was preceded by a four-week beta phase with some prominent clients in the U.S., Europe and Asia, as well as a public demo at the Streaming Media Conference last month.

“We knew that the market would be excited about this new service, but the response after announcing the beta launch has surpassed our expectations,” said Thomas Vander Stichele, co-founder and chief technology officer at

Stichele said that up until now nobody has been able to overcome the challenge of multi-device live transcoding. He said that on one hand there is the complex technology that the users have to master and on the other they need to translate this into a service that is affordable, flexible and requires little CAPEX investment and in-house maintenance.

A number of companies have shown interest in the service. Company officials said that they have signed-up to reserve a free trial upon the public launch. Moreover, has also grabbed the attention of the major CDNs and also solution integrators around the world. With the new live encoding solution, they can fulfill the rapidly growing client demand for multi-device live streaming. converts a single live stream into multiple output streams in realtime, which enables content providers to reach all devices and eliminates long-term investments in hardware, software, upgrades and maintenance.

Frost & Sullivan projects that the Video Encoder and Transcoder Market will generate $1.4 billion in revenue in 2011. Company officials said that these figures indicate that making live content available on all devices has already become a must for media and entertainment companies, in order to increase and maintain their market share.

Earlier in May, said that its new service democratizes professional live encoding for all devices, thanks to its flexible monthly service at a fraction of the cost.

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Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Jamie Epstein

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