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Xbox 360 Brings about Television, Streaming Revolution

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December 07, 2011

Xbox 360 Brings about Television, Streaming Revolution

By Carrie Schmelkin, TMCnet Web Editor

After years of refusing to succumb to the “Twilight Saga” phenomenon, or become a self-professed “Twi-hard,” I decided to see what all the fuss was about and watch the first “Twilight” film the other week; in part I blame Bruno Mars whose latest song “It Will Rain” for “Twilight Breaking Dawn” is nothing short of hypnotizing.

The first movie was easy to obtain as my friend had a copy, but when it came to the second and third, I was at a loss as I do not subscribe to Netflix and Blockbuster has gone out of business. While scrolling through my TV channels, however, I noticed that one of my million movie channels was showing the second one later that day. I set the DVR and bingo; I was on my way to being a “Twi-hard.”

Testing my luck a second time, I began to scroll ferociously through my channels to see when the third one would be on. After a laborious process that involved searching the channel listings for the next three days (and all hours of each day), I found it. Now couldn’t this have all been a whole lot less painful had I been able to say to my TV find “Twilight Eclipse?”

Well thanks to Microsoft’s (News - Alert) Xbox 360, now it can be.

This week, Microsoft announced that a “revolution” is about to happen in the living room as Xbox 360 stands ready to transform how you enjoy TV entertainment as it is giving you the power to control it with your voice. The all-new Xbox 360 includes the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.

“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”

With the advent from Microsoft, consumers will now be able to purchase a single box that will coalesce content and make it easily accessible through a universal, voice-directed search. Currently, more than 57 million people already have the box.

One of the most talked about features is the fact that Xbox 360 will remove the need for you to painfully sit there and search hundreds of channel and multiple services and TV inputs for your favorite movie or TV show. Instead, by using the power of Kinect combined with the intelligence of Bing search, consumers can turn their voice into a remote control. With Bing on Xbox, you can use your voice to find the games, movies, TV shows and music you want and discover the best offerings on Xbox LIVE, by simply saying what you’re searching for.

Simply put, “you say it, Xbox finds it,” according to Microsoft.

And just in time for the holiday season, in addition to offering the best blockbuster and Kinect games, Xbox 360 consoles are now set to deliver live and on-demand TV shows, movies, videos, sports, music and news, becoming the best device to experience all your entertainment.

Xbox 360 is building upon its all-encompassing catalog of movies, sports, television and music available through Hulu (News - Alert) Plus,, Netflix, Zune music and video and ESPN, as well as on its existing lineup of great TV providers, such as AT&T U-verse TV in the U.S., TELUS (News - Alert) in Canada, BSkyB in the U.K., CANAL+ in France, Vodafone Portugal, VimpelCom in Russia and FOXTEL in Australia, by also now rolling out the following new entertainment partners and apps.

Nothing like a console to promote world-wide “Twilight” domination.

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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