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With YouTube (News - Alert) delivering over 20 billion unique views, it can be safely concluded that watching online video has become a rage in the USA. According to the UK based SEO expert QueryClick, the UK market is on track to follow a similar pattern as high speed broadband becomes more accessible for the larger share of the population.

A recent ComScore research report has demonstrated the full reach and power that the video streaming giant YouTube has gathered within the US. The report said that YouTube now accounts for 49.1 percent of all video being watched online out of a total of 42.6 billion videos viewed in total throughout the US in October.

Recently, YouTube reached the 20 billion video-watching landmark.  For the first time, there are now 184 million unique USIinternet users watching online videos in a single month, the report further revealed.

Other findings from the research concluded that 86.2 percent of the US Internet audience viewed online video in October, with the average duration on online video content being 5.5 minutes.

“The most interesting aspect from the study is that each unique viewer watching online videos from Google's (News - Alert) sites, surely dominated and driven by YouTube, has managed an impressive 7.1 hours per viewer,”  a spokesperson from SEO experts QueryClick commented.

Facebook (News - Alert) managed to grab the second place with an impressive 59.8 millions viewers. With around 18 minutes per viewer.

The two sites are braced for further improvements in the upcoming months. QueryClick commented that it will be interesting to watch what strategy they take to break their own record.

TheGoogle-owned YouTube has already started to take its success to a new level. Last week, YouTube unveiled the biggest redesign in its six-year history in an attempt to offer a more compelling alternative to traditional television.

The redesign includes cosmetic changes like a more modern logo and a grey background to help videos stand out. It focuses on a new homepage designed to make it easier for users to find and access their favorite channels and share them with friends through social-networking services such as Facebook and Google+.

“We're trying to take what we see as the best of TV and the best of online and bring it together,” vice president of product development for YouTube Shishir Mehrotra said in an earlier release.