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TMCnet's Live Streaming Coverage Week in Review

TMCnews Featured Article


February 11, 2012

TMCnet's Live Streaming Coverage Week in Review

By David Sims, TMCnet Contributing Editor


Checking out the top headlines in the live streaming coverage space this past week, TMC (News - Alert) noted charged almost $11,000 for a Canadian family to watch five movies on a laptop.


Amazing but true. Upon his return to Weyburn after a winter break in the United States, John Gibson looked at his SaskTel bill and it totaled $10,668.38. His son, Jason, took a laptop to Arizona. It received Internet service via a card that plugged into a USB drive. The family watched five movies during the vacation via Netflix.

Because they left Canada, the provider charged them roaming fees at $6 per megabyte. The movies were about 400 megabytes each.

TMC also had the news that BlackArrow, a provider of advanced advertising solutions for new television platforms, demonstrated its business and technical solutions’ ability to help service providers and affiliate programming networks meet their own advanced advertising objectives at the CableLabs Advertising and Interactive Services Interop (News - Alert).

By bringing Pay-TV models to multi-screen, on-demand platform, one can realize an advertising ecosystem and BlackArrow demonstrations at the CableLabs (News - Alert) Interop included use cases that explained how these Pay-TV models can be extended to on-demand platforms.

BlackArrow asserted that the demonstrations made of use its Advanced Advertising System to highlight important workflow capabilities, including: support for national and local ad splits via Stewardship and Fulfillment Interfaces (SaFI), Campaign Information Package (CIP) ingest, and SCTE 130 real-time ad-routing; mid-roll support via the BlackArrow Placement Opportunity Information Service (POIS) and Content Information Service (CIS) product modules; and a modular, scalable SCTE 130-based solution set for advanced advertising.

And TMC reported that, with the Super Bowl right behind us, many are asking a common question as to how an event that big can be accessible through live streaming on TV, the Internet, and any device such as a tablet or smartphone, all across the world.

Well, thanks to KenCast’s (News - Alert) Vazzt Video-On-The-Move (VOTM), live streaming coverage for all those devices is possible. KenCast offers content delivery into comprehensive media solutions and is responsible for transmitting all major Hollywood studio films via satellite. It also recently launched free software to allow anyone to record, view, monetize and broadcast online events.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.