Tata Communications, a Telecom industry leader from India, has made a marketing agreement with the Fédération Internationale de l'Automobile's (FIAs) Formula One (F1) Management, on February 23 2012, to provide technology and connectivity as well as hosting and content delivery services for the 2012 FIA Formula One World Championship season. Tata Communications (News - Alert) will use its global network, the Tata Global Network (TGN), which is a high-performance telecommunications network, to provide services for all 20 Formula One car racing events internationally. This is great news and a good deal for both companies and fans as Tata will be able to deliver the F1 races to millions of fans around the globe; fans will not miss any pre-race streaming video footage, which is normally not posted on the F1 website.
As a technology supplier for F1, Tata Communications is able to provide fast and secure connectivity using the TGN, a high speed and secure network with Multiprotocol Label Switching (MPLS), to deliver race coverage and will be used for running video or voice over a data network.
This is more than a sponsorship deal for Tata Communications, as pointed out by Bernie Ecclestone, the president and CEO of Formula One Management; it will provide an important technology service for broadcasting races and be able to receive other data associated with the sport, such as positioning, times and weather forecasts.
The managing director and CEO of Tata Communications, Vinod Kumar (News - Alert), says the company can fully support Formula One to deliver uninterrupted, high-quality connectivity while ensuring there is an increased level of protection to Formula One Management's IT infrastructure.
Even though this is now only a multi-year technology service and marketing agreement, it could lead to a long and successful relationship – a long-term partnership. For now, working together on research and development around connectivity has made the first important step to enable secure media coverage of this sport worldwide.
Edited by Rich Steeves