Fisher Communications Introduces NoizBeam
June 13, 2011
Fisher Communications, Inc., a major player in local media innovation, has introduced a new digital media solution, NoizBeam. It will provide spoken-word entertainment targeted to the 18-49 demographic.
The most recent initiative under Fisher's broadcast-to-broadband strategy, NoizBeam seeks to leverage technological advancements to create compelling digital content that can be distributed across multiple platforms.
NoizBeam content will be featured across several mediums, utilizing the internet, mobile applications, traditional broadcast and other non-traditional distribution methods.
New shows, which are delivered on a regular basis with NoizBeam, will now focus on a variety of content from the latest in pop-culture to entertaining personal anecdotes.
The content will be developed at the local level and will give an opportunity to hosts to franchise the brand nationally beyond their regional markets. It will also help podcasters to have the unique and intimate relationships with their listeners.
“NoizBeam will engage and entertain an underserved – and often difficult to reach – Millennial audience with an innovative distribution spectrum that is intuitive to navigate, while offering advertisers targeted sponsorship opportunities across digital platforms and devices,” said Randa Minkarah, Fisher's senior vice president of Revenue and Business Development, in a press release.
Even amidst the already established fan bases of shows like Stack of Dimes, The Grapes of Rad, Unload with Madge and Dave and others, NoizBeam has the potential to grow into a successful national enterprise.
Fisher Communications, to expand the NoizBeam lineup, will continue to add digital shows based in the Pacific Northwest and begin to add shows from across the country.
In related news, Fisher Communications has entered into an agreement with Streambox (News - Alert), to expand video contribution and Web streaming initiatives for all distribution platforms for the company and for its customers.
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Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Jennifer Russell
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